Hi there – my name is

Alex Lysyshyn

With more than a decade of hands-on marketing and web development experience in healthcare, finance, and politics, I design campaigns, platforms, and journeys that connect people and deliver results.

Ottawa, ON

My Career

My career has taken me from Parliament Hill to national campaigns, financial institutions, and healthcare.

2021 - 2025

TELUS Health

At TELUS Health, I led the development and administration of the marketing technology infrastructure supporting 14 clinics across Canada. By building secure, data-driven integrations and patient-facing applications, I helped advance TELUS’ mission of improving healthcare access and outcomes through innovation.
2018 - 2021

Export Development Canada

At EDC, I led the digital side of customer journeys. Modernizing onboarding, building scalable email frameworks, and creating campaigns that reached thousands of exporters. Seeing entrepreneurs register for webinars or access financing because of something I’d helped design was a direct connection to EDC’s mission: supporting Canadian companies in competing and winning on the world stage.
2014 - 2018

Liberal Party of Canada

With LPC I led national digital campaigns that reached over a million Canadians, raised millions online, and fueled the momentum behind Justin Trudeau’s 2015 majority government victory.
2013

House of Commons

My first role in politics, where I supported Hon. Bob Rae as a Parliamentary Assistant, contributing to communications, research, and the day-to-day work of his Parliament Hill office.
2012

Carleton University

I studied English Literature and Sociology. Not the most obvious path into web and email development, but one that gave me a strong foundation in communication, analysis, and connecting with audiences.

Projects

Selected work.

Online Appointment Booking
This Cloudpage hosted form for a flagship healthcare service includes dynamic promo codes, conditional routing, and attribution tracking.
SFMC
Cloudpages
AmpScript
SSJS
Credit Insurance Email Campaign
The first email in a nurture sequence that outlined the benefits of EDC Credit Insurance, and encouraged new exporters to speak with a Trade Advisor.
Eloqua
Design
Copy
Strategy
MyEDC Email Campaign
One version of a base marketing email launching the MyEDC subscription, a free online knowledge base available to Canadian exporters.
Eloqua
Design
Copy
Strategy
Thomas Simpson for Ottawa Centre
For the 2025 Ontario General Election, this NationBuilder based site included a custom design, Stripe payment integration, CRM and email marketing.
NationBuilder
Design
Strategy
TradeInsights Newsletter
This redesign modernized EDC's flagship newsletter to align with a refreshed brand and visual identity.
Eloqua
Design
Strategy
Lib2018 Convention Campaign
For the 2018 Liberal National Convention in Halifax, we built a comprehensive email strategy that included important information for attendees, and highight recaps to engage supporters accross the country.
SFMC
Design
Copy
Strategy
Dynamic Contact Us Form
Built as a digital front door to the TELUS Health Care Centres, this multi-step form showcased services and routed users based on their needs.
SFMC
JS
Strategy
EconomicInsights Newsletter
A more text-focused newsletter featuring in-depth economic commentary from EDC's experts.
Eloqua
Design
Strategy
2015 Election Campaign Newsletter
One of two weekly campaign newsletters used to connect with supporters throughout the marathon 2015 Federal Election.
SFMC
Copy
Strategy

Let's work together

Buddy will (probably) make sure your message reaches me.

Thanks. I'll be in touch soon.
Something went wrong. Please try again
My dog Buddy lounging on a patio. He'll make sure your email reaches me!
© 2025 Alex Lysyshyn. All rights reserved.